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From Forecast to Action: Our Investment in Perry Weather
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Organizations that operate outdoors have always had to manage weather risk, but the tools available haven't kept pace with what's actually at stake. Most rely on some combination of consumer weather apps and handheld devices. Those tools were built for casual, general-purpose use, not for the specific, high-consequence decisions that athletic directors, facilities managers, and safety directors are asked to make in real time.
The core issue is the data itself. Consumer weather apps are typically fed by the nearest public weather station, which can be miles from the actual field, job site, or stadium. From there, everything is manual: someone has to monitor conditions, interpret them against a policy, decide when to act, and then notify everyone outdoors to pause or take cover, leaving room for human error at every step.
The consequences run in both directions. Decisions made too late put participants and workers at real risk. Decisions made too cautiously mean pulling crews off a job site for conditions that never actually materialized, creating costly delays that add up across a project timeline. As climate change makes weather more volatile and less predictable, both failure modes only grow more common.
Today, we're excited to announce that Silversmith is leading a $110 million growth investment in Perry Weather, the Dallas-based weather safety and operations platform that closes the gap between weather data and operational decisions.
A meteorologist who built the missing system
Colin Perry founded Perry Weather in 2013. He's a trained meteorologist who saw that the organizations with the most at stake in weather, including schools, cities, contractors, and golf courses, were underserved by the tools available to them. Generic weather information was everywhere. What was missing was a system that could turn that information into clear, consistent, defensible operational decisions. That’s the system Perry set out to build.
Perry Weather pairs purpose-built, on-site weather stations with cloud-connected software. The stations measure conditions where people actually work, practice, and play. When lightning is detected in the vicinity or heat stress crosses a policy threshold, automated sirens and notifications tell people to modify or stop activity, and the all-clear follows when it's safe to resume. Every alert, response, and resumption is logged automatically, creating a compliance record that stands up to scrutiny.
The result is that a stressful, high-stakes judgment call becomes automatic, consistent, and documented. No one has to interpret a radar screen under pressure or defend a decision after the fact without a record of ground-truth weather conditions to back it up. Weather safety calls get made the same way every time, keeping students, athletes, and outdoor workers out of harm’s way.
Thirteen years in, more than 3,000 organizations trust that system, including school districts and universities, municipalities, manufacturers, major professional sports leagues, and 24 of the top 25 general contractors on ENR's Top 400 list. The company has nearly doubled in revenue every year for six years, growth that has been founder-led, capital-efficient, and driven by customer demand.
Why now
Weather safety is moving from best practice to codified requirement. More than 20 state high school athletic associations now mandate heat stress monitoring. Seven states enforce workplace heat standards, more are in rulemaking, and OSHA has proposed the first federal heat injury and illness prevention standard.
Regulation is an accelerant, but the underlying need is bigger and older than any mandate: organizations have a duty of care to the people on their fields, campuses, and job sites, and they need to keep operations moving safely. That's why Perry Weather's earliest customers in athletics and municipalities have stayed, and why the platform has successfully expanded into construction, manufacturing, and energy.
One of Perry Weather’s key advantages is the data layer underneath: thousands of on-site stations feeding one connected dataset of ground truth from the exact locations customers need to protect. That proprietary network serves as a foundational element of an AI roadmap that helps teams see weather coming sooner and turn complex conditions into faster, clearer decisions.
Why Silversmith
Perry Weather is exactly the kind of business we look to partner with: a founder-led, category-defining company with an exceptional product, passionate customers, and a significant market opportunity ahead of it. It sits squarely in compliance software and information services, core areas of focus where we've partnered with companies that turn regulatory complexity and mission-critical data into durable platforms.
In our diligence, the customer conversations stood out. Customers didn't just like the product; they trusted it, felt genuinely supported by the team behind it, and couldn't picture going back to how they managed weather risk before. That kind of loyalty, paired with the retention and expansion it produces, is rare. The investment will accelerate AI-powered capabilities across the product suite and fund significant hiring, including more than 50 new roles across software and hardware engineering, product, support, and services, all at the company's Dallas headquarters.
As weather becomes more disruptive, the organizations responsible for outdoor safety need a system that can keep pace. Perry Weather has become that system for thousands of schools, job sites, and stadiums across the country, and we believe the company is still in the early innings of what it can become. Colin and the entire Perry Weather team, welcome to the Silversmith family. We couldn't be more excited about what's ahead.
Learn more at perryweather.com, and read the full announcement here.


