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Rick Gibbs

Rick Gibbs is the President of Social Sentinel.

Prior to Social Sentinel, Rick was the Cox Automotive Chief Product Officer, with the responsibility of creating product strategy and the technology development roadmap that enabled Cox Automotive to go to market as a unified product company. Rick previously served as Dealertrack’s Executive Vice President and Group President for Digital Marketing Solutions.  He co-founded in 1998, which was acquired by Dealertrack Technologies in March 2014.

At, Rick had been named CEO and President in December 2013.  Prior to that, he was the company’s Chief Technology Officer and President for three years, where he provided the strategic vision for the company and led the development of‘s suite of industry defining products.


BS in Computer Engineering with a focus on Software Engineering from Clarkson University

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